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CRM is more than just software
or a set of processes – it’s a business culture solidly focused on winning
and keeping the right customers. A good CRM system builds value for your
business by opening up vital communication channels and creating a common,
client-focused knowledge base to better serve your clients.
CRM is about understanding the
buying habits and preferences of your customers and prospects, so you can:
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Build and strengthen customer relationships to keep
them coming back.
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Provide value-added services that are
difficult for competitors to duplicate.
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Improve your product development and
service delivery processes.
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Increase your staff’s awareness of customer
needs.
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Reduce customer frustration by not asking
the same questions over and over.
By effectively integrating your marketing, sales
and customer service functions, a good CRM system makes it easier for
everyone inside your company to work together and share critical
information.
Sage Accpac CRM
Sage Accpac CRM integrates with Sage Accpac ERP "out-of-the-box" providing authorized Sage Accpac CRM users efficient
access to vital customer, partner and related transactional data.
Full integration to other business-critical
solutions you use every day, such as Microsoft Outlook and Lotus Notes, as
well as proprietary systems ensure that CRM is a complete portal to all the
data and applications you count on to help you manage your business.
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